Lynch Sales Company

“We hope this finds you both doing very well. I am writing this to you on the day after we finished our 30th Anniversary/Remodeling Sale that was held in conjunction with the Lynch Company. The first thing I need to say is that I am tired. The last five weeks have been a whirlwind of activity, and I am happy to say a very beneficial and productive time.”

“We just completed a very successful store-closing sale at ABODE Home. We completed the sale in four weeks. Single day and weekly sales records were broken during this four-week period.”

“I would like to express my appreciation to the Lynch Sales Company and to John Topper......I felt very prepared and informed as John explained the workings of the sale clearly, discussed with me decisions that needed to be made and alerted me to pitfalls we may encounter and needed to resolve.”

“There are not enough adjectives to express the satisfaction we had dealing with the Lynch Sales Company. In a nutshell, we can unconditionally claim that the predictions of success for our sale, made by the Lynch team, far exceeded anything we could have ever hoped for.”

“With the state of the economy, it was a leap of faith we took to do this event, but when over 2000 customers came thru our doors the first 5 days, it told me we had done the right thing to hire the Lynch Company. We surpassed our 2nd quarter of 2009 in the 30 days of selling.”

“Tomorrow we enter the last weekend of our Inventory Liquidation Sale. We could not be more pleased. Since we did a Lynch high impact sale in January of 2008, we were concerned about running one two years later. What would be the result? Could we possibly meet our expectations for sales? I’m pleased to share that we will end this event at a very respectable figure.”

“Just a quick note to express how pleased we were with our sale process. Warren Channel was our project manager and he did a great job. He listened to our needs, concerns and expectations and followed through with each of them.....We feel it could not have been a better experience. ”

“We have just wrapped up a very successful Store Closing Sale at our Buckhead Store under the direction of Tom McDonald, your ace Sales Consultant. It was the most productive sale of the several productive Lynch sales we have held in the past eight years, in a very challenging business climate.”

“The process was amazing, and so were the numbers. In the first HOUR, we had over 600 people come into the store. At the end of nine weeks, we had done over two million in sales. More importantly, after paying every bill, I have over a million dollars remaining in the bank.”

“I would like to thank the Lynch Sales Company again for their professional help in running two (2) successful Sale Events at our stores in Lafayette, Louisiana (Stoma’s Furniture & Interiors) and in Birmingham, Alabama (Birmingham Wholesale).....Both Sale Events not only met our projections, but also exceeded our expectations in every way.”

“I am writing to you to express my gratitude and delight at our recent “Sale Event.” The event has been a total success and exceeded all our expectations. Not only did we beat the sales target, we also managed to get below the anticipated advertising percentage. We were very impressed by your advertising campaign and the way it helped our sale maintain momentum throughout its course.”

“We had previously employed another company to run an event for us and whilst the sale figures were satisfactory we were less pleased with the management and implementation. We like your straightforward approach and felt the advice you gave us was in our best interest as the client........ All the coordinators you provided were hard working and meticulous in preparing our promotion.”

“We exceeded our upper estimate of our sales target by over 40% with a huge response from our old customers, with over 2000 new customers joining us on the first 2 days.”

“The sales figure for July is probably 2.5 times what we would have achieved with our normal sale, which makes it our most profitable month in 16 years of trading.”

“This has been without doubt one of the most stimulating experiences in our 74 year history......... What’s more, we have achieved over 13% of our annual turnover in just the first 5 days. We now have a near empty warehouse cleared of dead stock, a healthy book of new orders and an excellent profit margin. What more could a retailer want? ”

“I was greatly impressed with the response to the initial mail out letter, which produced some 600 people through the door within the first two hours and the 1000 over the opening day.”

“As you have no doubt heard by now, our recent “Lynch Sales” promotional sale has been a great success, and has increased our business in April 2009 by more than 200% compared to last year.”

“The result—over 35% of our annual turnover in 22 days, cleared dead stock, discontinued lines, and lots of new orders, all whilst still maintaining a good margin...... A queue on day one with over 1000 customers, spending more in one day than an entire 10 days of our best ever sales times.”

“Thank you for the outstanding results you and your team have delivered during the Lynch Sales you have orchestrated for us......I would have no hesitation recommending the Lynch Sales Company to any retail company that wishes to drive sales and clear the decks of old stock. We look forward to working with you in the future. ”

“Would recommend (your coordinator, Ian) to other retailers if they were looking to run one of your Lynch Sales events.”

“Your plan and forecasts before the sale began were accurate and precise; we appreciated the well laid out plan as to expenses and budgets. Advertising came in well below your projections, which is an amazing feat.”

“We achieved better than forecast sales while remaining under budget in advertising costs and on plan to protect our profit margins... The combination of the Lynch Company formula and Gord's energy and respect for us and our business made our exit from business a positive and rewarding experience.”

“ On May 5th, 2006 we concluded a second sale for ENNISCLAIRE INTERIORS located outside of Toronto, in OAKVILLE, ONTARIO. In just 6 weeks we raised over $4,400,000 with an advertising expense of only 5%. The purpose of this Sale was for the owner to close the store and concentrate on other interests. In September of 2004 we conducted one of our copyrighted 30-Day Remerchandising Sales bringing in over $1,500,000. Ennisclaire had been in business for 35 years, carrying Henredon, Hickory Chair, Bradington-Young, Decorest, Ferguson-Copeland, Harden, Stickley, Aspen, Stanley and many others. ”

“Gordon, we first spoke about running a sale in May 2003. After our discussion, I decided that I would not need you and Daniel Lynch to do what we have done for 56 years. What could you possibly do that we could not? Needless to say, we spent $40,000 on advertising and promoting our sale. We were a complete failure! The sales did not come!”

“We appreciate your efforts and particularly the assistance of Gord Zuliani and we look forward to working with you again in the future.”

“The projections for the sale were exceeded on all levels. We ended up about 15% above the projected sales amount, 3% above the gross margin and almost 2% under the advertising budget. Needless to say we were very pleased with the numbers and the cash flow it created for us while we are remodelling.”

“We highly recommend Gord Zuliani and Daniel Lynch Sales for their proven success in their sales program.”