Lynch Sales Company

Schneiderman's Furniture

We Get Furniture. You Get The Benefit.

Meadowlands, Roseville, Woodbury, Plymouth, Burnsville, Duluth & Lakeville, MN

IF you own a furniture store and you’re considering a high impact event, I highly recommend the Lynch Company.

The Lynch Company came to me highly recommended by reliable sources. I had two major concerns: Could we be successful in the very difficult climate of February 2009? Since we are not contemplating going out of business, would this event damage our reputation and possibly hurt us in the future?
The four retailers who I personally know all found that their sales exceeded the Lynch projections. When I met with Joe Connolly and he gave me the projected sales figure, I asked Joe, “It’s a tough climate do you think these numbers are realistic?” Joe responded, “Yes, it’s tough right now, but we factored into the numbers the economic environment.” I am pleased – make that thrilled – to report that we not only met these numbers, but exceeded them nicely.

My secondary concern was how the event would be perceived by the public. It is true that the advertising format is highly promotional and even borders on looking desperate. Perhaps, that is what we needed right now as our traffic was truly unprecedented. Almost 50% of the customers who purchased during the event had never purchased from us before. To those people who commented that the promotion was not typical of us, we responded in truth, “These are times calling for an extraordinary sale.”

Some concerns were expressed about bringing in “outsiders” to bolster the sales effort. This concern was met head on and we found the Lynch associates to be professional and a great addition. Candidly, we could have used more help during the peak times of the sales. Many of our sales associates had their best months ever. I had sales associates from six of our seven stores approach me unsolicited and say, “Thank you for having this sale.” This was a new experience for me.

David Penfield was the “Head Conductor” and provided strong leadership to both the Lynch associates and to our company. When issues and questions came forward, he would involve me where appropriate and was quick to point out, “This is your sale.”

I have already recommended the Lynch Company to other furniture dealer friends. I do not say this lightly, “In my 37 year career in the furniture industry, engaging Lynch for our sale was one of my best ten decisions.”
I wondered how long a retailer should wait to repeat the event and was told two years. I’ve marked my calendar…

Larry Schneiderman