Lynch Sales Company

Philpotts Furnishers

Hitchin, Hertfordshire

Sunday, 02 August 2009

Gareth Price
UK Division Manager
The Lynch Sales Company
29 Warblington Road
EMSWORTH
Hampshire
PO10 7HE

Dear Gareth,

Well, it’s now day 18 of our Lynch Refurbishment Sale. The last day. Customers are still coming in good numbers, and both Christine and I are delighted with how everything has gone. We’re the talk of the town. We’ve done 25% of our annual turnover, we have a very healthy looking bank balance, and there’s been such a positive response from all of our customers that we can’t wait to invite them back into the store again once we’ve completed our refurbishment.

Roy Gess, who’s managed the Sale for us, has been an inspiration. He’s integrated perfectly into the team, everyone’s enjoyed his company, and we’re all going to miss him next week.

Roy worked tirelessly over the month, rallying the troops, organising the press, and even managing to get us free editorial in all the local papers. He’s driven the Sale on the showroom floor from day one, allowing Christine and myself to ensure that the day-to-day running of the store hasn’t lapsed.

On a final note, I would like to say to any retailer who reads this letter, but is sceptical as to whether a Lynch Sale is right for them, the results are overwhelmingly positive. We have not received one negative comment from a customer, it has raised our profile substantially within the town, and we have achieved sales that we had scarcely believed possible whilst retaining a very pleasing level of margin.

All I need to do now is think of a good enough reason to run another Lynch Sale within the next few years.

Yours sincerely ,

Matthew Philpott
Director