Lynch Sale in a Box
The Lynch Sale in a Box was created for smaller stores wanting to affordably raise cash, reduce inventory and improve their standing in the community. It’s actually a new marketing twist on a service that our company has offered for 30 years. It was formerly called a “consulting sale,” but we decided to re-market the program because we still found ourselves having to turn down small retailers calling for full-service events when they didn’t make sense financially.
Now, instead of doing nothing or perhaps hiring a competitor, a retailer can have a scaled down Lynch sale in his store for a nominal cost.
The sale in a box is a scaled-down version of the company’s copyrighted events, offering everything the retailer needs except for an on-site management team. The roughly 18-by-15-by-10-inch box includes a 17-day or 30-day sale package with signage, advertising, direct mail marketing and sale tags.
The package also comes with consulting service as Lynch works with its client on negotiating all advertising, creating and booking ads and posting on social media networks. Rather than having a sale coordinator in the store, retailers call or email Lynch at its main office for help throughout the event.
The cost is $4,500 for a three-week sale package and $6,500 for a five-week event. Retailers can expect to generate 15% to 20% of the store’s annual volume during what we call a “business stimulation event” and more during a “complete close-out event.”